'Electric Vehicle 2.0 Era' Hanbul Motors to Launch 3 Electric Vehicle Models Domestically This Year

"Hanbul Motors, Sales Target of 5,500 Units This Year"

[Asia Economy Reporter Suyeon Woo] Hanbul Motors, the official importer of Peugeot, Citro?n, and DS Automobiles, is accelerating its entry into the electric vehicle 2.0 era by introducing three electric vehicle models this year.

On the 3rd, Hanbul Motors announced plans to launch three electric vehicle models in the domestic market this year: ▲New Peugeot e-2008 Sports Utility Vehicle (SUV) ▲New Peugeot e-208 ▲DS 3 Crossback E-Tense.

Song Seung-cheol, CEO of Hanbul Motors, stated, "Hanbul Motors marked 2020 as the first year of the electrification era," adding, "We will pioneer the electric vehicle 2.0 era with three electric vehicle models that meet the elevated consumer expectations in terms of driving range, driving pleasure, and style."

The first electric vehicle Hanbul Motors will introduce this year is the 'New Peugeot e-2008 SUV,' scheduled for release in the second quarter. The interior and exterior design embody the brand's identity and have evolved perfectly with a futuristic design. The front features LED daytime running lights shaped like a 'lion's fang,' and the interior is equipped with the latest i-Cockpit interior featuring a 3D instrument panel that displays various driving information as a hologram.

New Peugeot 2008 SUV & e-2008 SUV

The New Peugeot e-2008 SUV is equipped with a 50kWh high-capacity battery, delivering a maximum output of 100kW and maximum torque of 260Nm. It can travel up to 310km on a single full charge (based on WLTP standards). In addition to the electric vehicle, a diesel model will also be released.

In the third quarter, the compact hatchback electric vehicle model 'New Peugeot e-208' will be launched. It applies the next-generation platform CMP (Common Modular Platform) and is equipped with a 50kWh battery, enabling a maximum driving range of 340km on a single full charge. The New Peugeot e-208 has proven its marketability by being selected as one of the seven finalists for the '2020 European Car of the Year.'

New Peugeot e-208

Lastly, the model to be released in the second half of this year is DS Automobiles' B-segment electric vehicle ‘DS 3 Crossback E-Tense.’ This model is PSA Group’s first electric vehicle and embodies DS’s advanced technology, which secured the championship in the 2018-2019 Formula E season. Its stylish exterior and luxurious, unique interior inspired by French luxury brands offer a special premium experience never before available in electric vehicles.

DS 3 Crossback E-Tense

Meanwhile, Hanbul Motors plans to continue efforts to improve quality by expanding service centers and introducing new service programs alongside strengthening its electric vehicle model lineup.

In the first quarter of this year, a new Pyeongtaek service center will open to strengthen services in the southern Gyeonggi region. The nationwide showroom and service center renewal project, which has been underway since last year, is also expected to be completed this year.

Along with facility investments, a service program aligned with PSA’s global standards will be introduced. Customer evaluations of sales and service advisors, as well as ratings and feedback on showrooms and service centers, will be directly disclosed on the website to ensure transparency in customer service improvement.

Through these strategic enhancements, Hanbul Motors has set a sales target of 5,500 units this year, representing approximately 23% growth compared to last year. CEO Song emphasized, "We will continue to invest generously not only to create new customers through strengthened customer experience marketing but also to improve service quality."

This content was produced with the assistance of AI translation services.