Amorepacific Partners with Indonesia's Largest Distributor to Strengthen Local Distribution Network

Bae Dong-hyun, CEO of Amorepacific Group (right in the photo), and Sharma, CEO of MAP Group, are taking a commemorative photo at the business partnership signing ceremony.

[Asia Economy Reporter Yujin Cho] Amorepacific Group announced on the 3rd that it has signed a business partnership agreement with MAP Group, the largest local distributor in Indonesia.

Through this agreement, Amorepacific Group will showcase products from Sulwhasoo, Laneige, Innisfree, and Etude House through the distribution network operated by MAP Group.

Baedonghyun, CEO of Amorepacific Group, and Sharma, CEO of MAP Group, held a partnership signing ceremony at MAP Group headquarters in Jakarta, Indonesia on the 29th of last month.

MAP Group is a major Indonesian distribution company that holds local operating rights for global distribution channels such as Sogo, Galeries Lafayette, Sephora, and global brands like Starbucks and Zara, operating approximately 2,300 stores across more than 70 cities in Indonesia.

Through this contract, Amorepacific Group plans to introduce products from its major global brands including Sulwhasoo, Laneige, Innisfree, and Etude House to more Indonesian customers via MAP Group’s road shops, department stores, and drugstores.

According to market research firm Euromonitor, Indonesia currently ranks 4th in the world by population size, with the cosmetics market estimated at approximately KRW 6.48 trillion in 2018 and expected to reach about KRW 11.45 trillion by 2023.

CEO Baedonghyun expressed, “We have great expectations for this partnership with MAP, the largest distributor in Indonesia with significant growth potential,” adding, “The synergy between MAP’s distribution expertise and Amorepacific’s global brands will allow us to offer the best products and optimal services to Indonesian customers.”

CEO Sharma stated, “The partnership with global beauty company Amorepacific Group has further strengthened our portfolio of premium global brands.”

Meanwhile, Amorepacific has recorded high growth since establishing its local subsidiary in Indonesia in 2013. It launched the Sulwhasoo, Laneige, Innisfree, and Mamonde brands, and through this partnership, will officially introduce the Etude House brand.

This content was produced with the assistance of AI translation services.