CJ CheilJedang's 'Bibigo' Promotes K-Food at US PGA Tour

Gallery attendees are enjoying Bibigo dumplings at the WMPO PGA Tour held over five days from the 29th of last month in Phoenix, Arizona, USA.

[Asia Economy Reporter Choi Saeng-hye] CJ CheilJedang actively promoted the taste and value of K-food through the ‘Bibigo’ brand at the PGA Tour again this year, following last year.

CJ CheilJedang announced on the 3rd that it participated in the WMPO PGA Tour held in Phoenix, Arizona, USA, for five days from the 29th of last month to the 2nd of this month (local time), operating a ‘Bibigo booth’.

At the Bibigo booth, representative Bibigo brand products such as Bibigo Mini Wontons and Wang Gyoza, which are gaining tremendous popularity in the US, were showcased. The 10,000 servings of food prepared in advance received great praise from the gallery and were all sold out.

Among the gallery who tasted Bibigo dumplings, Sarah Speltz (27) from Texas said, “They are delicious and healthy, filled with meat and vegetables,” adding, “Thanks to Bibigo dumplings, this PGA Tour viewing will be remembered for a long time.” She then asked the Bibigo staff about product varieties, local purchase locations, and recipes, saying she wanted to recommend them to her parents in Texas.

Park Eun-seon, head of food brand marketing at CJ CheilJedang, said, “We are proud to provide the local gallery with Korea’s representative food, dumplings, and to convey the healthy taste of Korean cuisine,” adding, “We will continue to focus on promoting the excellence of Korean food and the value of ‘Bibigo.’”

Meanwhile, CJ CheilJedang participated in a total of seven major PGA Tours last year, including The CJ Cup, Genesis Open, and AT&T Byron Nelson Championship, promoting Bibigo. This year, it plans to actively participate in large-scale PGA Tours such as the Genesis Invitational and TPC to strengthen Bibigo’s status.

This content was produced with the assistance of AI translation services.