[2020 Asia Consumer Awards] For Health Concerns Like Eyes, Liver, Kidneys, and Sleep... Jeonggwanjang 'Alpha Project'

[Asia Economy Reporter Seungjin Lee] KGC Ginseng Corporation's 'CheongKwanJang Alpha Project' is a health functional food brand tailored to specific functions, consisting of products for eye health, liver health, gut health, and sleep health according to different health issues.

It provides smart solutions for health concerns through a complex functional design. All products contain nutrients that protect cells from harmful substances, helping with antioxidant effects. KGC Ginseng Corporation pursues strict quality control by conducting over 290 safety tests seven times over a total of eight years?from two years of soil management starting at the ginseng cultivation site selection stage to six years of ginseng cultivation?until the final product is shipped.

CheongKwanJang's products allow consumers to check all records such as basic product information, raw material information, quality information, and shipment information through the health functional food traceability system.

In 2014, KGC Ginseng Corporation became the first private company and food industry entity to obtain data center certification for ginsenoside research under the Ministry of Trade, Industry and Energy's notification. Additionally, it has been recognized by the Korea Laboratory Accreditation Scheme (KOLAS) for 196 items across six fields related to ginseng research, possessing international competitiveness equivalent to over 70 overseas certification bodies in 58 countries including the United States, Japan, and China.

Meanwhile, KGC Ginseng Corporation also strives to create a healthy world alongside corporate growth. Through various win-win management and social contribution programs, it pursues a vision where customers, companies, culture, and society all become healthier together.

This content was produced with the assistance of AI translation services.