[2020 Asia Consumer Awards] Galaxy Combines Retro Sensibility with Activity

[Asia Economy Reporter Yujin Cho] Galaxy, the men's clothing brand of Samsung C&T Fashion Division, has been a national brand leading the Korean gentlemen's wear market since 1983. It is characterized by combining Italian-style elegance with modern technology and cultural modernity.

The core spirit of Galaxy is leadership. For the past 37 years, it has conveyed the spirit of leadership in various fields with the famous phrase "Wear classics with the pride of a leader." Through the "2010 G20 Summit" commemorative President line, it showcased political leadership, and through official sponsorships of the "Pyeongchang Winter Olympics Bid Committee" and the "2012 Nuclear Security Summit," it promoted global diplomatic leadership.

The newly launched Galaxy Lounge store features Galaxy's premium products. In particular, it applied the concept of a lounge where customers can relax comfortably in department stores, which are often perceived as busy shopping spaces, and collaborated with installation artists to highlight Galaxy's authenticity through the interior design.

Targeting young sensibilities who enjoy dressing up, the 'GX1983' line offers borderless products that bridge formal and casual styles, with strengths in retro mood and improved mobility. It introduced a modern concept new look by matching oversized coats, raccoon down jackets, and setups.

This content was produced with the assistance of AI translation services.