[2020 Asia Consumer Awards] Priority Reservation Rights for Members... Differentiated Service 'Good'

Condo Resort Sector Daemyung Sono Group 'Sono Hotel & Resort'

[Asia Economy Reporter Lim Hye-seon] Daemyung Sono Group's Sono Hotel & Resort received high marks in the differentiated service sector. Sono Hotel & Resort's 'Only-Members System' is a service that grants reservation rights to members ahead of general members during peak seasons. It is operated with the purpose of prioritizing members to maximize satisfaction. In addition, it regularly presents nature-friendly cultural and artistic performances. At the same time, it partners with the culture and performance industries to offer customers various experiential opportunities that bring joy. To realize customer value, it also promotes the establishment of family-centered leisure culture and the spread of healthy leisure culture. In particular, starting from a philosophy that values people, it focuses on strengthening trust with customers by leading transparent and proactive communication management.

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