Audi to Showcase Electric Vehicle Advertisement at This Year's Professional Football Championship

[Asia Economy Reporter Suyeon Woo] Audi will showcase an electric vehicle commercial featuring actress Maisie Williams during this year's professional American football championship game. The commercial stars Maisie Williams, known for her role in the popular American drama "Game of Thrones," and is inspired by the famous animated theme song "Let It Go."

The commercial, aired during the broadcast of one of the world's largest sporting events, the professional American football championship game, attracts global attention. In this year's 11th commercial from Audi, Maisie Williams is shown driving the "All-New Audi e-tron Sportback" and becomes trapped at an intersection symbolizing a crossroads of old paradigms. Trapped at this intersection, she decides to forge a new path and embarks on a new journey. This metaphorically represents Audi's efforts to open a new era of sustainable mobility.

Sven Schwirt, Head of Audi Brand's Digital Business and Customer Experience Team, said, "This game, the most important in American football, is the perfect moment to share Audi's strategic journey toward sustainable premium mobility with viewers worldwide."

Audi Electric Vehicle Commercial Featuring Actress Maisie Williams

This commercial is the first story in a global brand campaign aimed at recharging Audi's brand slogan, "Progress through Technology." Audi plans to simultaneously release this commercial on TV and social media channels in various countries including South Korea, Germany, Italy, France, the United Kingdom, Spain, and China.

Audi has set a plan to launch approximately 30 electric vehicle models worldwide by 2025 and has announced a goal to become a carbon-neutral company by 2050.

This content was produced with the assistance of AI translation services.