Korea McDonald's Appoints Anthony Martinez as New CEO

Continuous Pursuit of Growth Acceleration Strategies Through Enhanced Customer Experience

[Asia Economy Reporter Lee Seon-ae] McDonald's Korea announced on the 29th that Anthony Martinez has been appointed as the new CEO. He will lead McDonald's Korea following the recent resignation of CEO Jo Ju-yeon. New CEO Martinez plans to focus on delivery, EOTF (Experience of the Future), and digital initiatives to enhance customer experience as part of the current business strategy.

New CEO Anthony Martinez stated, "McDonald's has experienced strong growth in Korea over the past several years through innovative approaches," adding, "We have a solid plan for 2020 and are confident that by focusing more on our customers, we can continue to grow."

Since opening its first restaurant in Korea in 1988 with about 100 employees, McDonald's Korea has grown into a company employing over 15,000 staff across more than 400 restaurants. McDonald's Korea has continued to grow steadily in the Korean market by launching drive-thru services, 24-hour stores, delivery, breakfast menus, Experience of the Future stores, and popular local menu items tailored to Korean tastes. In 2019, it also established the country's first Ronald McDonald House at Pusan National University to support seriously ill children and their families.

Anthony Martinez has served as the General Director for the southern region of Australia since January 2016, overseeing operations, marketing, and training for about 300 stores and managing over 80 franchisees.

He began his McDonald's career in 2000 as a part-time crew member at a McDonald's restaurant in Victoria, Australia. After earning a bachelor's degree in business administration from Deakin University in Australia in 2008, he worked as a project manager at McDonald's Melbourne before serving as the General Director of Restaurant Development for southern Australia.

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