[2020 Asia Consumer Awards] Korea's First Hamburger 'Lotteria'... Leap to QSR Brand

[Asia Economy Reporter Lee Seon-ae] Lotteria, a long-established franchise company, pioneered the Korean fast food market by introducing the Western dining culture of hamburgers to Korea for the first time in 1979. Since then, it has continuously led trends with new product strategies and expanded customer convenience services, currently operating approximately 1,350 stores and maintaining its position as the industry leader.

Despite the challenges from multinational fast food brands, Lotteria has grown as a long-standing domestic franchise company for 41 years and strives to evolve from fast food to a QSR (Quick Service Restaurant) brand by offering a variety of hamburgers and desserts tailored to Korean tastes.

Lotteria continuously introduces various hamburgers suited to Korean preferences and trend-leading desserts. It has also implemented 'self-order kiosks' to reduce customer waiting times and an IT-integrated 'Quick Order' system. Additionally, by utilizing food tech technology based on artificial intelligence (AI), it provides fast service to customers and enhances workforce efficiency in stores.

Lotteria owns its own food research laboratories, including the Magok Lotte Central Research Institute. It has acquired HACCP certification, a food safety management standard, and ISO 9001 (Quality Management System) certification from the International Organization for Standardization.

Meanwhile, Lotteria carries out various social contribution activities to give back to society for the love received from customers. These include youth baseball classes, the Global Expedition program for university students, and the Good People campaign to help neighbors in distress around us.

This content was produced with the assistance of AI translation services.