[2020 Asia Consumer Awards] The National Beverage Loved for Over Half a Century, 'Chilsung Cider'

Holding 70% of the Entire Cider Market Share
Transforming into Colorless PET Bottles Easy to Recycle in Line with Eco-Friendly Policies

[Asia Economy Reporter Choi Saehye] Celebrating its 70th anniversary this year, Lotte Chilsung Beverage's 'Chilsung Cider' has been loved as a national beverage for over half a century.

The growth in the overall cider market is largely driven by the sales increase of Chilsung Cider. Last year, Chilsung Cider held a dominant position with about 70% market share in the entire cider market, recording sales of approximately 400 billion KRW as a single product.

Chilsung Cider PET bottles have been recognized by consumers as green, but recently, in line with eco-friendly policies, they have transformed into colorless PET bottles that are easier to recycle. This color change is the first in 35 years since the 1.5ℓ product was launched in 1984. Lotte Chilsung Beverage first introduced the 500㎖ product in a colorless PET bottle in December last year and plans to expand this to all products including 300㎖, 1.25ℓ, 1.5ℓ, and 1.8ℓ.

Meanwhile, Lotte Chilsung Beverage adheres to customer-first principles and considers producing and supplying the highest quality products that customers want promptly as a fundamental management policy. It has supplied natural colorant products and preservative-free products in the shortest time in the beverage industry and was the first in the domestic beverage industry to introduce an aseptic filling system to ensure product safety.

The aseptic filling system fills sterilized contents directly into sterilized containers in a sterile environment. It fundamentally eliminates the possibility of secondary contamination from containers and enhances quality safety. Since the contents are cooled immediately after sterilization and filled at room temperature, it minimizes color and nutritional loss of the beverage itself.

Additionally, Lotte Chilsung Beverage has introduced new products with reduced sugar content such as 'Chilsung Cider Low Sugar' and 'Pokemon Sparkling' in line with the 'low sugar' trend, striving to create a healthy dietary culture that the whole family can trust and enjoy.

This content was produced with the assistance of AI translation services.