[Asia Economy Reporter Yujin Cho] Amorepacific has donated 1 billion KRW to the ‘Hope 2020 Sharing Campaign’ organized by the Community Chest of Korea.


This donation, as in previous years, will be used for the Beautiful Life project aimed at empowering economically vulnerable women and supporting their independence.


Since 2002, Amorepacific has consistently made donations through the Community Chest of Korea for 19 years, and since 2008, it has continued its support through the Beautiful Life project.


The Beautiful Life project is operated by Amorepacific designating donations to the Community Chest of Korea. Based on these funds, technical training, mentoring, confidence recovery support, and residential environment improvements are provided nationwide to help economically vulnerable women achieve independence.


In commitment to beautifying the lives of 200,000 women by 2020, Amorepacific also supports the Hope Store microcredit project, which assists single mothers in starting their own businesses, in addition to supporting the Beautiful Life project.


Meanwhile, Amorepacific plans to deliver 30 million KRW in wildfire relief funds to Australia, which recently suffered from large wildfires, through the Korean Red Cross.


Chairman Suh Kyung-bae stated, “Following the founder’s will, this year as well, we will take the lead in becoming a ‘responsible corporate citizen’ that grows harmoniously with customers, the environment, and society, creating a more beautiful and healthier world.”



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