CJ O Shopping Launches Convenient Meal Replacement 'Oh Haru Nature-Filled Oatmeal Shake'

[Asia Economy Reporter Seungjin Lee] CJ ENM O Shopping Division's food PB (private brand product) 'Ohharu Jayeon Gadeuk' launched an oatmeal shake on the 21st.

The 'Ohharu Jayeon Gadeuk Oatmeal Shake,' made from 100% plant-based ingredients, is a product collaborated with 'Quaker,' a global oat brand with a 140-year history, containing 25% high-grade oats. It includes eight grains such as brown rice, glutinous rice, wheat, barley, white soybeans, and medicinal beans to enhance the savory taste, and contains no synthetic additives like sugar, making it not sweet.

Oats, mainly consumed as a breakfast substitute overseas, are grains from the barley family and contain 1.8 times more protein and 1.7 times more dietary fiber than brown rice, ranking among the world's top 10 superfoods. In particular, they are rich in the dietary fiber 'beta-glucan,' which helps boost immunity, reduce blood cholesterol, and suppress postprandial blood sugar. One bottle of Ohharu Jayeon Gadeuk Oatmeal Shake contains plant-based dietary fiber amounting to 50% (12.5g) of the daily recommended intake. It also contains 500mg of beta-glucan.

This product is made in a bottle form for convenient consumption anytime and anywhere. Just pour water or milk into the container, shake, and drink. Also, to compensate for the lack of a filling feeling typical of powder-type meal replacements that do not require chewing, pressed oats, almonds, and crushed brown rice were added. Thanks to this, you can enjoy various textures and a sense of fullness simultaneously.

A CJ ENM O Shopping Division official said, "As single-person households rapidly increase recently, the market for convenient meal replacements that can manage health and weight simultaneously is rapidly growing. Especially, the efficacy of oats, which are rich in nutrition and provide a high sense of fullness, is gaining attention as a material for convenient meal replacements through word of mouth. We will continue to strive to introduce foods close to nature in line with trends."

This content was produced with the assistance of AI translation services.