Gyeonggi-do Agricultural Research & Extension Services Partners with Samsung Electronics to Operate 'Nongsanmul Direct Market'

[Asia Economy (Hwaseong) = Reporter Lee Young-gyu] The Gyeonggi-do Agricultural Research and Extension Services will open a direct agricultural products market at Samsung Electronics Hwaseong Campus. This event is a market planned by Gyeonggi Agricultural Research and Extension Services and Samsung Electronics as part of efforts to revitalize the rural economy in Gyeonggi-do.

Gyeonggi Agricultural Research and Extension Services announced that it will hold a direct agricultural products market for Samsung Electronics DS Division employees at Hwaseong Campus for two days on the 20th and 21st, ahead of the Lunar New Year holiday.

Eighteen agricultural management entities, supported by startup support from Gyeonggi-do and its cities and counties, as well as the Agricultural Products Comprehensive Processing Center, will participate and sell over 100 items such as Hangwa (traditional Korean sweets) and health foods at prices lower than market rates.

Since the direct market is held targeting employees of large corporations with high purchasing power, participating companies are expected to have opportunities for product promotion and stable market development.

Oh Chung-hwan, head of the Technical Business Team at the Provincial Agricultural Research and Extension Services, stated, "The direct market reduces distribution margins, providing economic benefits to both producers and consumers, and offers a place for communication. We will strive to further activate such markets in the future."

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