Jeonnam Province Rolls Up Sleeves to Achieve 60 Million Tourists This Year

Development of Tour Products Utilizing Pristine Natural Environment and Artistic Resources

[Asia Economy Honam Reporting Headquarters Reporter Yoon Jamin] Jeonnam Province has actively stepped up to achieve 60 million tourists this year.

According to Jeonnam Province on the 19th, the province has developed Blue Tour products utilizing its pristine natural environment such as the sea, islands, and forests, as well as diverse historical, cultural, and artistic resources, and launched various promotional marketing campaigns.

The product introduced for the first time this year is the winter edition of ‘Namdo Hanbawi’. Centered on newly expanded tourist resources from last year, it consists of nine courses themed around sea travel, including trips to Chilsan Bridge, Sol Beach and Jeopdo coastal road, and the Island of Angels.

In particular, starting with the winter product, the province launched the ‘Saebayeo Travel (Dawn Train Sea Travel)’ linking KTX and Namdo Hanbawi, enabling tourists from the metropolitan area and other cities and provinces to conveniently tour Jeonnam.

To promote Jeonnam’s tourism resources to the public and foster balanced development, joint marketing activities by city and county zones will also be carried out. Neighboring cities and counties cooperate to develop wide-area tourism products and receive up to 10 million KRW in provincial subsidies for joint marketing.

Additionally, travel agencies operating products that visit two or more regions in Jeonnam are supported. This newly introduced program this year provides 500,000 KRW for bus rental fees to travel agencies operating group travel products that include at least one overnight stay and meals in Jeonnam.

To revitalize the ‘Namdo Pass’, a discount card for Gwangju and Jeonnam tourist sites, the number of affiliated stores will be expanded to 500, and travel products linked with the Korail Pass will be developed to broaden service areas.

For overseas tourists, the goal is to attract 300,000 visitors. To this end, preparations are underway for the reopening of the Chinese inbound market, and efforts to diversify markets will continue. In China, large-scale tourism briefings will be held in Jiangxi and Shanxi provinces in May, and marketing targeting rapidly growing ASEAN markets such as Taiwan and Vietnam will be sustained.

This year, cruise tourists are confirmed to arrive in four calls from Taiwan, totaling 21,000 people.

Participation in exhibitions and port sales for confirming arrivals in 2021, as well as sales to shipping companies, will be promoted.

With the recent increase in Free Independent Travelers (FIT), online promotional marketing will also be strengthened. Customized content such as drama filming locations, gourmet food, festivals, and photo spots will be provided, and the ‘Jeonnam Tourism SNS Supporters’?who have high content dissemination power?will be operated, expecting active viral effects.

Yoon Jinho, Director of the Tourism, Culture, and Sports Bureau of Jeonnam Province, said, “Jeonnam has abundant ecological, cultural, and healing resources and many delicious foods representing Korea, making it more competitive than any other region in the country. If we captivate domestic and international visitors’ five senses with Jeonnam’s competitive content, achieving 60 million tourists will be easily attainable. We will continuously develop tourism products reflecting recent trends and vigorously promote them domestically and internationally.”

This content was produced with the assistance of AI translation services.