The Home Appliance Industry's Full-Scale Battle for Ultra-Large TVs in the Second Half of the Year Begins

At CES 2020 held in Las Vegas, USA, earlier this year, Han Jong-hee, President of Samsung Electronics' Visual Display Business, introduced the 150-inch and 88-inch versions of 'The Wall' TV featuring Micro LED technology.
[Image source=Yonhap News]

[Asia Economy Reporter Changhwan Lee] Samsung Electronics and LG Electronics will launch ultra-large, ultra-high-end TVs in the second half of this year and engage in full-scale competition.

According to industry sources on the 16th, Samsung Electronics plans to release a new home-use Micro Light Emitting Diode (LED) TV called 'The Wall' in the second half of this year.

Micro LED is a technology that creates screens by densely attaching LED elements at the micrometer (㎛) scale. It is a next-generation display that uses very small LED elements directly as both light sources and pixels, reducing screen thickness while eliminating size limitations. Compared to LCDs, it is more energy-efficient and brighter than Organic Light Emitting Diode (OLED) displays.

It is known that TV models will be released starting from a minimum of 88 inches up to the 200-inch range. Until now, it has only been sold for commercial use, but Micro LED TVs will be sold for home use going forward. Prices are expected to vary widely from several tens of millions of Korean won to several hundred million Korean won.

LG Electronics Rollable TV unveiled at CES 2020 held in Las Vegas, USA, early this year [Image source=Yonhap News]

LG Electronics is also planning to launch a rollable OLED TV in the second half of this year. Kwon Bong-seok, President of LG Electronics, stated at a meeting held in Las Vegas, USA, on the 8th, "We plan to launch (the rollable TV) as early as the first half of the year, but no later than before the third quarter."

The rollable OLED TV is a TV that can roll its screen into a cylindrical shape and unroll it. It is an innovative TV product that features the function of unrolling the screen when the user watches TV and rolling the screen back into the main body when not in use for the first time. Although it was originally planned to be released last year, the launch was postponed after various considerations. The company announced that it definitely plans to release it this year.

The price is expected to be at least several tens of millions of Korean won. Foreign media recently reported that the rollable TV will be sold at $60,000 for the 65-inch model. This is approximately 70 million Korean won. The release timing is expected around the Tokyo Olympics this summer. It is anticipated that the TV will be launched to meet Olympic demand.

This content was produced with the assistance of AI translation services.