CU Launches Giant Spam Lunchbox for Lunar New Year Celebration
[Asia Economy Reporter Seungjin Lee] CU, in collaboration with CJ CheilJedang, will launch the ‘King-size Spam Rice Bowl Lunchbox’ composed of specially developed extra-large Spam on the 21st.
The size of the Spam in the King-size Spam Rice Bowl Lunchbox measures 8.5 cm in width and 17.5 cm in length, about five times larger than the existing product. It covers about 70% of the entire lunchbox area, spread like a blanket over the rice.
This extra-large Spam is made by CJ CheilJedang supplying 1.8 kg large-capacity Spam to CU, which then processes it into a large size through special cutting equipment and cooks it.
In addition, the lunchbox includes Spam and egg jidan (thinly sliced egg omelet) placed together on the rice to harmonize with the unique salty ham flavor of Spam, and is completed with sweet pumpkin salad and stir-fried kimchi. Tomato ketchup is also included.
CU’s King-size Spam Rice Bowl Lunchbox is a counterintuitive holiday lunchbox.
Until now, holiday lunchboxes released by the industry have been composed of typical holiday foods such as jeon (Korean pancakes), japchae (stir-fried glass noodles), and namul (seasoned vegetables). However, CU developed a new menu tailored to the tastes of the mostly young solo holiday users in their 20s and 30s during the holiday period.
According to CU, Spam sales during the holiday periods over the past three years have steadily recorded double-digit growth rates compared to the previous year: 12.1% in 2017, 29.8% in 2018, and 15.6% in 2019.
Among them, Spam gift sets are known to be very popular, accounting for about 60% of total annual sales during the Lunar New Year and Chuseok holiday periods.
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Kim Junhwi, MD of the Ready-to-Eat Food Team at BGF Retail, said, “Because holidays and Spam have a strong cognitive connection, we planned a new concept holiday lunchbox using Spam this Lunar New Year,” adding, “It is a unique product differentiated by size by incorporating the king-size and big-size trend recently popular among influencers.”
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