Yeonjak Launches 'Jeoncho Concentrate' to Address Three Major Eye Area Concerns

[Asia Economy Reporter Yujin Cho] Shinsegae International's own cosmetics brand Yeonjak announced on the 17th that it has launched the Jeoncho Eye Concentrate, which can strengthen the natural power of the eye area.

This product contains Jeoncho Complex, the key ingredient of Jeoncho Concentrate, along with Yeonjak's special eye care ingredient Arjuna Lecithin, making it effective in alleviating the three major eye area concerns: wrinkles, puffiness, and dark circles.

Arjuna Lecithin is a blend of lecithin, oleic acid, and Arjuna tree extract, which helps create firm and radiant skin around the eyes by promoting smooth skin texture.

Rather than providing temporary effects, it is characterized by fundamentally improving the skin and balancing oil and moisture levels to deliver healthy, balanced skin without dryness.

The Jeoncho Eye Concentrate is developed in a silky serum texture that adheres closely to the skin. Even after applying the serum, makeup does not cake or clump, allowing for comfortable use both morning and night.

Prior to the launch of the eye serum, Yeonjak introduced the Jeoncho Concentrate Intensive Mask last month, which contains the efficacy of half a bottle of concentrate in one sheet mask, receiving positive responses.

Nicknamed the 'Concen Half Bottle Mask,' this product has garnered word-of-mouth praise from customers for its moisturizing properties and mildness.

Yeonjak expects the newly configured Concentrate line to receive favorable responses from Chinese millennial customers who prefer herbal medicine, non-sticky moisturizing power, and high functionality.

The main herbal ingredients of the Jeoncho Concentrate line include Jeoncho Complex, which contains Hyo-sam fermented with ginseng rich in ginsenosides, agarwood that protects and defends itself, and gardenia, known for its unique active substances and beautiful fragrance.

To commemorate the launch of the Jeoncho Eye Concentrate, a customer event offering free samples is being held through Yeonjak's official mobile website until the end of this month.

Customers who purchase the Jeoncho Eye Concentrate from Shinsegae International's official online mall SI Village will receive one full-size Jeoncho Concentrate Intensive Mask and an essential cream trial size as gifts.

A Shinsegae International Yeonjak representative stated, "During the past year since Yeonjak's launch, we focused on building brand awareness and stabilizing store operations. This year, we plan to actively promote hit products and conduct more aggressive marketing."

This content was produced with the assistance of AI translation services.