Korea Consumer Agency: "Missha Excels in Moisturizing Cream Cost-Effectiveness... Up to 7.4 Times Price Difference per 10ml" View original image

[Asia Economy Reporter Seungjin Lee] Among the widely sold moisturizing creams on the market, Missha products were evaluated as having excellent cost-effectiveness.


The Korea Consumer Agency announced on the 16th that this result came from testing and evaluating the moisturizing power, texture, and safety of 10 highly preferred moisturizing cream products through a consumer survey.


The tested products were Dr. Jart+ (Vital Hydra Solution Biome Moisture Cream), The Face Shop (The Therapy Royal Made Moisture Blending Cream), Mamonde (Floral Hydro Cream), Missha (Super Aqua Ultra Hyalron Cream), Biotherm (Aquasource Moisturizing Cream), belif (The True Cream Aqua Bomb), IOPE (Hyaluronic Cream), Innisfree (Artichoke Layering Intense Cream), Kiehl’s (Ultra Facial Cream), and CNP (Dual-Balance Waterlock Moist Cream).


The average price per 10ml of these products was 7,047 KRW. Innisfree’s product was the cheapest at 1,467 KRW per 10ml, while Biotherm was the most expensive at 10,800 KRW, showing a maximum price difference of 7.4 times.


In the moisturizing power evaluation, which measured the skin’s moisture content 30 minutes after applying the moisturizing cream, all products were rated as 'Excellent' or higher.


However, the moisturizing power after 4 hours of application showed significant differences among the products.


Five products?The Face Shop, Missha, Biotherm, IOPE, and Kiehl’s?were rated as 'Very Excellent' in moisturizing power after 4 hours, while two products?Dr. Jart+ and Innisfree?were rated only as 'Good.'


In terms of the core performance of moisturizing power, Missha’s product showed 'Very Excellent' moisturizing power after 4 hours and was the second cheapest at 4,000 KRW per 10ml, demonstrating excellent cost-effectiveness.


In the moisture sensation evaluation, Biotherm’s product received the highest score of 4.12, and in spreadability, Mamonde’s product scored the highest with 4.6 points.


IOPE was evaluated to have relatively more oiliness with a score of 3.62, Missha had the highest stickiness score at 3.4, and The Face Shop was found to leave the most residue on the skin after application with a score of 3.06.



In safety tests for heavy metals and preservatives, all products met the standards.


This content was produced with the assistance of AI translation services.

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