Kumho Tire Sponsors 'Fly Shootdori - New Beginning'
Brand Exposure Through Shootdori Uniforms and A-Board Advertisements
[Asia Economy Reporter Kim Ji-hee] Kumho Tire announced on the 16th that it will sponsor 'Fly Shootdori - New Beginning.' Fly Shootdori - New Beginning is the 2020 version of 'Fly Shootdori,' which was broadcast in 2005.
This program will feature a growth story of seven children who first meet through soccer in Taebaek, Samcheok, and Donghae, Gangwon Province, filling in each other's shortcomings.
Through this sponsorship, Kumho Tire's brand will be exposed on the Shootdori players' uniform sleeves and A-board advertisements.
Kumho Tire has continued soccer-related marketing, including sponsoring Manchester United, where player Park Ji-sung played from 2007 to 2011. Currently, it is an official global partner of the prestigious English Premier League club Tottenham, and has also signed global official tire partnership contracts with German Bundesliga club Bayer 04 Leverkusen and Czech football club FK Mlada Boleslav.
Hot Picks Today
"Stocks Are Not Taxed, but Annual Crypto Gains Over 2.5 Million Won to Be Taxed Next Year... Investors Push Back"
- "Not Jealous of Winning the Lottery"... Entire Village Stunned as 200 Million Won Jackpot of Wild Ginseng Cluster Discovered at Jirisan
- One in 77 Koreans Exposed to Drugs... Enough Money for 6,600 Luxury Gangnam Apartments Circulates in Drug Market [ChwiYakGukga] ⑩
- "Greater Impact on Women Than Men"... The 'Diet Trap' That Causes Sleepless Nights and Suffering
- "Even With a 90 Million Won Salary and Bonuses, It Doesn’t Feel Like Much"... A Latecomer Rookie Who Beat 70 to 1 Odds [Scientists Are Disappearing] ③
Nam-hwa Cho, Executive Director of G. Marketing at Kumho Tire, said, "Kumho Tire has strengthened communication with customers and the public through sports-related marketing activities, such as partnerships with prestigious soccer clubs like Tottenham. We will cheer together with fans for the Shootdori players to achieve their dreams one by one through soccer."
© The Asia Business Daily(www.asiae.co.kr). All rights reserved.
