HiteJinro Wins IT Award for 'Hite Special Edition' Exported to the U.S.

[Asia Economy Reporter Lee Seon-ae] HiteJinro announced on the 16th that its "Hite 66 Special Edition," launched exclusively for export to the United States, won the grand prize in the liquor package design category at the 2019 It-Award.

The "Hite 66 Special Edition," with the catchphrase "Nostalgic Korea, Miss Korea," was released as a limited edition last year to evoke nostalgia and pride for the homeland among overseas Koreans and was sold until December. Notably, it features a total of 66 distinctive illustrated label designs based on three themes: famous places, food, and cultural heritage, under the concept of "The taste and style of Korea, and that place."

The "Hite 66 Special Edition" was planned and designed so that through its label designs, overseas Koreans could introduce the foods they miss, places they want to visit, and cultural heritage they remember to locals, which led to winning the grand prize.

Additionally, the "Hite 66 Special Edition" was recognized for meeting customer needs by targeting new audiences and markets, earning the special award "Design Jungle Co., Ltd. Chairman's Award" simultaneously.

The It-Award is a representative event in the design industry that selects the trendiest designs of the year. Established in 2011 by the Korea Design Industry Federation to promote continuous development and harmony among design companies, this year marks its 8th edition.

Fifty judges, composed of Korea's top design experts, select winners through rigorous evaluation. To choose excellent works in a reasonable and transparent manner, candidates are assessed and selected based on four criteria: aesthetic value, practicality, social contribution, and innovation.

Hwang Jeong-ho, Executive Director of the Overseas Business Division, stated, "We will satisfy consumer needs and strengthen brand awareness through differentiated marketing activities specialized for the U.S. market. Along with high-quality products, we will continue various marketing activities to communicate with more consumers and take the lead in globalizing Korean alcoholic beverages."

This content was produced with the assistance of AI translation services.