Shinsegae Food Launches Premium Meat Set for Lunar New Year Gifts, 'Kaljip Pogalbi 100'

[Asia Economy Reporter Lee Seon-ae] Shinsegae Food announced on the 16th that it has launched the premium meat gift set “Kaljip Pogalbi 100,” featuring carefully selected ingredients and reasonable prices, in celebration of the Lunar New Year holiday.

Shinsegae Food focused on customers who want to gift differentiated and high-quality meat gift sets to acquaintances, beyond the usual gift sets for Galbijjim or Bulgogi, which are commonly enjoyed during the Lunar New Year. Accordingly, they released “Kaljip Pogalbi 100,” a convenient gift set priced reasonably in the 100,000 KRW range, allowing consumers to easily grill Pogalbi at home, which is usually difficult to prepare due to its complicated trimming process.

“Kaljip Pogalbi 100” is made by carefully selecting only the rib bones graded as “Choice,” one of the top grades of U.S. beef, and hand-cutting the lean meat into bite-sized pieces. The precise knife cuts make the texture tender, and when marinated, the seasoning penetrates better. Depending on preference, it can be seasoned with salt or pepper and grilled as is, or well-aged in a separate marinade before grilling, allowing consumers to enjoy a tender texture and rich flavor comparable to that of a specialty rib restaurant at home. For convenience in storage and use, it is individually packaged in 500g portions, making it easy to store and clean up after grilling or steaming.

Shinsegae Food’s “Kaljip Pogalbi 100” will be sold through a broadcast on CJ O Shopping at 4:40 PM on the 18th, and will later be available on online malls such as SSG.com, 11st, Auction, Gmarket, and Market Kurly. The price is 129,900 KRW for a set consisting of four 500g packs (based on CJ O Shopping).

A Shinsegae Food representative said, “‘Kaljip Pogalbi 100’ is a differentiated meat gift set introduced for the first time this Lunar New Year to meet the diverse tastes of customers. We hope everyone has a happy Lunar New Year by expressing gratitude to their loved ones with Shinsegae Food’s carefully crafted handmade ‘Kaljip Pogalbi 100.’”

Meanwhile, Shinsegae Food is selling about 10 types of meat gift sets, including the “Olban Hanwoo Set,” which is consistently popular as a holiday gift and is priced about 20% lower than market prices, as well as “Hanwoo Bulgogi” and “U.S. LA Galbi,” through online malls such as SSG.com.

This content was produced with the assistance of AI translation services.