Jeongeup-si Operates Direct Market for Agricultural and Specialty Products for Lunar New Year Celebration

[Asia Economy Honam Reporting Headquarters Reporter Kim Jaegil] Jeongeup City in Jeonbuk announced on the 15th that it is participating in a direct transaction market to promote and sell Jeongeup's excellent agricultural and specialty products to citizens in the Seoul metropolitan area in celebration of the traditional Korean holiday, Seollal.

The direct transaction market is being held at six locations including Ilsan KINTEX, Dobong-gu Office in Seoul, and Jonggak Station in Seoul from the 10th to the 16th.

Eight companies are offering tasting and sampling events and discount sales for about 100 items, including Jeongeup's representative brand Danpungmiin rice, mixed grains, ancestral ritual items, and fruits.

As part of the exchange and cooperation between urban and rural areas, the city plans to expand a stable sales network by promoting excellent agricultural and specialty products produced in Jeongeup to consumers through this direct transaction market.

A city official said, "We will continue to participate in direct transaction market events such as those in sister cities to build the Danpungmiin brand image and widely promote the region's excellent agricultural and specialty products to contribute to increasing farmers' income."

This content was produced with the assistance of AI translation services.