Jangheung-gun Shiitake Mushrooms and Hanwoo Beef Gain Popularity in Seoul

Seodaemun-gu and Gwanak-gu in Seoul Operate Direct Market for Lunar New Year
Consumers Respond Positively to Sales 5-30% Cheaper Than Market Prices

Jangheung County is operating a direct transaction market for the metropolitan area in Seodaemun-gu, Seoul. (Photo by Jangheung County)

[Asia Economy Honam Reporting Headquarters Reporter Seo Young-seo] Jangheung-gun, Jeonnam Province (Governor Jeong Jong-sun) announced on the 15th that it is operating direct transaction markets in Seodaemun-gu and Gwanak-gu, Seoul, ahead of the Lunar New Year holiday.

The direct transaction markets will be held from the 14th to 15th at Seodaemun-gu Office, and from the 20th to 21st at the square in front of Gwanak-gu Office.

During this period, more than 30 items representing Jangheung, such as shiitake mushrooms, Korean beef, Musan gim (seaweed), and maesaengi (green laver), will meet consumers in the metropolitan area.

Jangheung-gun specialty products sold via direct shipment from production sites are priced 5 to 30% lower, receiving great responses from consumers.

Until January 27, Jangheung specialty products can also be purchased at 5 to 30% discounts at the Jeongnamjin Jangheung Saturday Market special sales site and the online shopping mall Jeongnamjin Jangheung Mall (www.okjmall.com).

A county official said, “Through the direct transaction markets, we hope to widely promote the excellence of Jangheung-gun’s agricultural and specialty products to metropolitan consumers and achieve mutual growth between farmers and consumers through increased consumption.”

This content was produced with the assistance of AI translation services.