KAMA "58% of Domestic CES Participants Find Future Car Sector Most Impressive"

[Asia Economy Reporter Su-yeon Woo] The new technology that domestic companies participating in CES 2020 focused on the most was found to be in the future car-related field.

The Korea Automobile Manufacturers Association (KAMA) announced the results of a satisfaction survey on domestic company participation and a diagnosis of the competitiveness of domestic exhibitions at CES 2020 held earlier this year in Las Vegas, USA, on the 15th. According to the survey results, 58% of respondents cited future automobiles as the most notable field at this CES. Next were the Internet of Things (40%), robots and drones (36%), healthcare (29%), and smart cities (29%).

At this CES, global automakers including Hyundai Motor Group, Mercedes-Benz, BMW, Audi, Ford, and Toyota participated and unveiled the latest technologies such as aerial mobility, autonomous vehicles, and connected cars.

The innovative technologies that domestic participating companies showed the most interest in within the future car field were autonomous driving and sensors (31%) at the highest rank, followed by aerial mobility (20%), connectivity (18%), and in-vehicle infotainment (13%). Fields expected to actively converge with the automotive sector in the future included big data (38%), entertainment content (29%), VR·AR (16%), and cloud (16%).

Jung Manki, President of the Korea Automobile Manufacturers Association, who visited the CES 2020 site (front left in the photo)

Through this survey, KAMA also investigated the satisfaction of participating companies regarding the content and composition of the CES exhibition. When asked about the purpose of participating in CES, the highest proportion was global technology trend research (67%), followed by policy and new business idea derivation (38%), corporate promotion and investor discovery/purchase consultation (31%), and strengthening global networking (31%).

Regarding the success factors of CES, the top reasons were that many companies related to new technologies participate, making it easy to grasp trends (82%), and the ease of buyer contact (31%). Additionally, Las Vegas’s excellent tourism business and infrastructure (24%) were also identified as major factors contributing to the success of this exhibition.

Jung Man-ki, chairman of KAMA, emphasized, "Among the success factors of CES, the part we should pay attention to is that Las Vegas has excellent tourism business infrastructure," adding, "Such aspects need to be supplemented to revitalize domestic exhibitions as well."

KAMA is preparing to hold the '2020 Hydrogen Mobility+ Show' exhibition from March 18 to 20 at KINTEX in Goyang-si, Gyeonggi-do, together with domestic hydrogen-related companies such as Hyundai Motor Company, Korea Gas Corporation, Kolon Industries, Bumhan Industry, and 3M Korea.

This content was produced with the assistance of AI translation services.