LG Electronics Opens High-Quality Sound Listening Space in Gangnam

LG Electronics has opened a premium sound listening space at the LG Best Shop Gangnam Main Store located in Gangnam-gu, Seoul. Models are enjoying the sound in the listening space. (Photo by LG Electronics)

[Asia Economy Reporter Changhwan Lee] LG Electronics announced that it will accelerate marketing activities emphasizing high-quality sound to target the premium audio market.

On the 14th, LG Electronics opened a premium sound listening space at the LG Best Shop Gangnam Main Store located in Gangnam-gu, Seoul. The listening space was set up on the second floor of the store, where TVs and audio products are displayed, allowing customers browsing video and audio devices to naturally experience the premium sound of LG products.

The Gangnam Main Store is a location with particularly high customer demand for premium products. LG Electronics plans to continuously expand touchpoints with customers seeking premium audio through this listening space.

To create the listening space, LG Electronics closely collaborated with the British luxury audio company Meridian Audio (hereafter Meridian). In particular, LG Electronics aimed not only to install products applying the sound technologies co-developed by both companies but also to embody Meridian’s sound philosophy in the space.

The two companies cooperated in various areas such as sound tuning, signal processing, wave processing, and acoustic density settings of the products. Meridian’s acoustic engineers personally visited the listening space to meticulously verify the sound quality and listening environment.

Meridian is renowned for harmoniously combining analog and digital technologies to reproduce original sound without loss of the original audio. It also designed the 3D surround sound system for the automobile brand Range Rover. LG Electronics has been collaborating with Meridian in the audio field since the year before last and installed audio products applying Meridian sound in the listening space.

The ‘LG Objet Audio’ (model name: AL7) delivers 160 watts (W) output and provides high-quality sound for music enjoyed on smartphones when connected to mobile devices. When connected to a TV via Bluetooth, it offers richer sound. Up to three external devices can be connected simultaneously, and it also supports FM radio functionality.

The ‘LG Sound Bar’ applies Dolby’s latest sound technology, Dolby ATMOS. This technology precisely adjusts the direction of sound according to the movement of objects appearing on the screen. Listeners can experience a three-dimensional spatial sense through more vivid sound. The LG Sound Bar consists of ▲ surround speakers producing immersive sound ▲ woofer speakers delivering mid-to-low frequencies ▲ and up-firing speakers that project sound toward the ceiling.

The portable speaker ‘LG XBOOM Go’ applies a high-quality audio codec, enabling wireless playback of 24-bit Hi-Fi audio sources without loss. Despite being a portable speaker, it features dedicated high and low-frequency speakers, producing rich sound.

The ‘LG CineBeam Laser 4K’ projector delivers up to a 140-inch screen at 4K (3840 x 2160) resolution. It provides a clearer image with the high contrast technology HDR (High Dynamic Range) 10 function, and the vivid picture enhances sound immersion.

Additionally, LG Electronics installed Meridian high-performance speakers worth approximately 10 million KRW to allow customers to experience Meridian’s high-quality sound.

Daegi Son, Executive Director of Korea HE Marketing at LG Electronics Korea Sales Headquarters, emphasized, “Through experiential marketing that allows customers to directly experience high-quality sound, we will captivate the ears of audio enthusiasts.”

This content was produced with the assistance of AI translation services.