"Like Riding a Wave"... Missha Launches New Dear Rouge Lip Product

[Asia Economy Reporter Yujin Cho] Able C&C's cosmetics brand Missha announced on the 14th that it has launched the spring new product of its representative lip makeup line Dare Rouge, called Dare Rouge Sheer Slick.

Missha's proprietary Sheer Glow Formula provides a smooth gloss that looks as if water is held on the lips, with the strength of clear watercolor-like pigmentation. The collection includes the fresh coral color Warning Sign, the radiant red Gentle Young Boss, and the calm pink Dear Rose.

The formula naturally melts at lip temperature and adheres softly as soon as it touches the lips. It contains four oils including olive oil and macadamia seed oil, as well as 10 types of hyaluronic acid, offering excellent moisturizing power. It feels moist like a lip balm but is non-sticky and applies lightly.

The new product has a volume of 3.5g, and to commemorate the launch, it will be sold both online and offline at a discounted price of 13,000 won, 5,000 won off, until the 28th of this month.

This content was produced with the assistance of AI translation services.