SK Stoa Unveils Virtual Studio Featuring VR Technology

Virtual studio broadcast screen (left) and actual filming scene. (Photo by SK Stoa)

[Asia Economy Reporter Seungjin Lee] SK Stoa announced on the 13th that it will introduce the industry's first virtual studio applying 'Full 3D' graphic VR (virtual reality) technology.

The VR-applied broadcast features the home appliance sales program's product ‘LG Electronics CodeZero A9 Wireless Vacuum Cleaner (lowest broadcast price 719,000 KRW)’ and will air for the first time on the 15th at 23:36. This is not only the first application to a home appliance category product but also maximizes immersion and realism by applying Full 3D graphics.

In the broadcast, two virtual studio spaces appear as the show host's background, where VR is applied. The screen shows living spaces such as a living room, veranda, kitchen, and stairs in three dimensions, creating the sensation of actually being in those places. Additionally, the LG Electronics appliance store is recreated as a showroom within the virtual studio, providing a unique experience that feels like seeing and purchasing items in a real store.

For the VR broadcast, SK Stoa formed an internal dedicated team for about four months to systematically prepare the virtual studio implemented in the broadcast. Through this in-depth effort, the broadcast applying two VR virtual studios was realized as a vivid video.

Also, as SK Stoa recently became a subsidiary of SK Telecom, it plans to focus on enhancing digital capabilities with the goal of differentiating Tech-based services in the new year.

To strengthen media commerce, it will continuously expand the introduction of new technologies such as artificial intelligence (AI) ‘NUGU’ platform collaboration and augmented reality (AR) into home shopping, and provide differentiated video content such as customized product recommendations tailored to the latest consumer trends.

Yoon Seok-am, CEO of SK Stoa, said, “Differentiation of video is becoming very important even in home shopping broadcasts,” and added, “We attempted this immersive VR broadcast to deliver a realistic experience to customers through new broadcast videos. We will strive to expand this to various product categories in the future to satisfy diverse consumer preferences.”

This content was produced with the assistance of AI translation services.