Monami's Offline Store 'Ink Lab' Experience Surpasses 5,000 Visitors

[Asia Economy Reporter Moon Hyewon] Monami announced on the 13th that the cumulative number of customers who have experienced the 'Ink Lab' at offline stores surpassed 5,000 as of the end of last year.

Opened in December 2017 at the Monami Suji Headquarters store, Ink Lab is an ink DIY experience space where customers can mix various ink colors themselves to create their own fountain pen ink color. The completed ink recipe can be saved in a database under a personalized name, allowing customers to purchase the same color again in the future.

Monami operates a total of six stores (Suji Headquarters, Insadong, Everland, Lotte Department Store Pyeongchon, Lotte Department Store Busan, Dongdaemun DDP) as complex cultural spaces where communication is facilitated through stationery. Among these, Ink Lab experiences are currently available at the Suji Headquarters, Insadong, Lotte Pyeongchon, and Lotte Busan stores.

The Ink Lab experience can be reserved in advance through the Monami Concept Store website. The experience lasts 45 minutes, and the fee is 25,000 KRW, including 30ml of ink.

A Monami marketing representative stated, “Monami Store is a space imbued with Monami’s unique analog sensibility, offering not only brand experience but also the opportunity to create a one-of-a-kind personal item through Ink Lab, which has received positive responses from customers. Monami aims to become a brand that leads trends and encompasses lifestyle beyond the stationery market.”

Meanwhile, to celebrate surpassing 5,000 cumulative Ink Lab experiences, Monami will present the ‘REIN fountain pen,’ launched last November, to all Ink Lab customers until the end of March, and offer a 50% discount on the ‘Ink DIY’ kit that allows custom ink mixing. The REIN fountain pen features a fine EF nib for neat writing and is suitable for handwriting, calligraphy, and decoration work, with a retail price of 15,000 KRW.

This content was produced with the assistance of AI translation services.