CJ CheilJedang 'Bibigo' Enters CES 2020... Showcasing the Excellence of Korean Cuisine
Operation of 'Bibigo Zone' for Visitors at the World's Largest Electronics Expo
Focusing on Expanding Global Korean Food Brand Awareness...Bibigo Chips Giveaway
[Asia Economy Reporter Lee Seon-ae] CJ CheilJedang attracted attention by promoting the Korean food representative brand ‘Bibigo’ at the world’s largest electronics exhibition.
CJ CheilJedang announced on the 12th that it operated a ‘Bibigo Zone’ introducing the ‘Bibigo’ brand at ‘CES (Consumer Electronics Show) 2020,’ held for four days from the 7th to the 10th in Las Vegas, USA. They provided Bibigo products and goods to enhance brand experience and awareness.
The representative product selected was the seaweed snack ‘Bibigo Chip,’ popular as a health and wellness snack. Reflecting the collaboration with CJ 4D Flex for the event, they aimed to highlight the unique features of ‘Bibigo Chip,’ which offers both health and taste as an alternative to popcorn.
Most visitors who tasted ‘Bibigo Chip’ showed surprising reactions to its crispy texture and healthy flavor, showing great interest by asking detailed questions about purchase locations, prices, and varieties. Logan, a visitor from Ireland, said, “Bibigo Chip is a healthy snack that preserves both taste and crispiness, so I think everyone will like it.” He added, “I want to share Bibigo Chip with my company colleagues,” and asked, “Please let me know how to purchase various types of Bibigo Chip in bulk.”
In addition to sampling ‘Bibigo Chip,’ the Bibigo global advertisement attracted visitors’ attention. Carrying the message ‘Too good not to share (Bibigo is with you in every moment you want to share delicious food),’ the Bibigo brand promoted not only itself but also Korean food and Korean food culture.
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Son Eun-kyung, head of marketing at CJ CheilJedang, said, “‘Bibigo’ is actively engaged globally across various industries such as sports and music,” and added, “By participating in CES 2020, it has established itself as a global representative Korean food brand.” He emphasized, “Since visitors showed great interest in ‘Bibigo,’ we will work harder to continuously lead the globalization of ‘K-Food.’”
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