Orange Life Sales Strategy Meeting... "Pursuing Insurance Essence Innovation through Simplification"

'2020 Business Strategy Meeting' Held

Jung Moon-guk, President of Orange Life, is speaking at the '2020 Sales Strategy Meeting' held on the 9th at The-K Hotel in Seocho-gu, Seoul.

[Asia Economy Reporter Ki Ha-young] Jeong Moon-guk, CEO of Orange Life, urged, "Let's simplify the business model and pursue innovation in the essence of insurance."

Orange Life announced on the 10th that it held the '2020 Sales Strategy Meeting' on the 9th at The-K Hotel in Seocho-gu, Seoul. About 650 sales managers, including branch managers and executives led by CEO Jeong, attended the event.

At the event, CEO Jeong stated, "In 2020, we will simplify the business model to promote both quantitative and qualitative growth of the business," adding, "We will enhance customer convenience from the perspective of simplicity by utilizing digital technology and pursue innovation in the essence of insurance." He also added, "To respond to increasing internal and external uncertainties, we will strengthen the global standard management system."

To this end, Orange Life plans to strengthen support for the exclusive FC channel in various areas such as sales systems and customer management, reflecting the era of digital transformation. By redistributing fixed cost resources and investing in the FC channel, they will increase commission rates proportional to performance while also enhancing the vision of sales managers.

Additionally, Orange Life will upgrade its sales system (AiTOM) to support FCs in managing customers and closely communicating with sales managers in a digital environment. Above all, with a focus on the 'customer perspective,' they plan to lead the industry by introducing innovative new products that provide the coverage customers want.

CEO Jeong said, "By combining Orange Life's sales power and capital strength with Shinhan Financial Group's brand power, we can create innovations and values that no one else can," urging, "As an organization moving toward the future, let's advance with pride and confidence."

This content was produced with the assistance of AI translation services.