LG Electronics and Microsoft Strengthen B2B Partnership... "Accelerating Digital Transformation"

Collaboration on Vehicle Infotainment Solutions and Building Management Systems

LG Electronics A&B Center Head Executive Vice President Lee Sang-yong (left) and MS Sanjay Ravi, Head of the Automotive Division, are shaking hands after signing a Memorandum of Understanding (MOU) to strengthen B2B business competitiveness on the 8th (local time) at the Las Vegas Convention Center in the United States.

[Asia Economy Reporter Dongwoo Lee] LG Electronics and Microsoft (MS) are strengthening their cooperation for B2B (business-to-business) operations.

On the 8th (local time), the two companies announced on the 10th that they signed a memorandum of understanding (MOU) at the Las Vegas Convention Center in the United States to enhance competitiveness in B2B businesses such as vehicle infotainment and building management systems.

LG Electronics plans to combine MS's cloud-based services with its own B2B solutions to provide companies with opportunities to create new value.

The two companies intend to offer services such as internet radio and video streaming to passengers using an infotainment solution that combines LG Electronics' vehicle infotainment platform 'webOS Auto' and MS's vehicle cloud platform MCVP (Microsoft Connected Vehicle Platform).

Additionally, through LG Electronics' virtual personal assistant utilizing MS's voice recognition, drivers can control tasks by voice commands, such as checking traffic conditions to their destination, searching for nearby restaurants, and playing desired songs.

LG Electronics is developing an air conditioning solution that provides optimal heating and cooling for large buildings through the BECON (Building Energy Control) system using MS's cloud platform Azure.

In particular, LG Electronics plans to actively utilize MS's cloud platform when developing new business models or technologies by leveraging cloud, artificial intelligence, and edge computing. Previously, LG Electronics and MS signed an agreement to develop AI autonomous driving software and are working on building future transportation services.

Sanjay Ravi, head of MS's automotive division, said, “MS supports the digital transformation of mobility companies to help create new business opportunities.”

Lee Sang-yong, Executive Vice President and head of LG Electronics' A&B Center, said, “There are many areas where LG Electronics' B2B solutions and MS's cloud infrastructure can create synergy,” adding, “Through close cooperation with MS, we will strengthen the competitiveness of our B2B business, accelerate digital transformation, and secure future growth engines.”

This content was produced with the assistance of AI translation services.