[New Release] and More

[Asia Economy Reporter Byunghee Park]

◆Why Do People Go to Starbucks?= Howard Behar, an early member and former CEO of Starbucks, reveals the company's trade secrets. He explains the principles that individuals and businesses should follow for sustainable growth, using Starbucks as a case study. It confirms that Starbucks' secret to success was its exceptional service system. (Written by Howard Behar / Translated by Jihye Kim / UX Review)

◆The Era of Competing in Details= The author, Professor Yongtaek Lim, taught students in the Department of Mechanical Engineering at KAIST for 30 years. He also handled school administrative duties as the Director of External Cooperation at KAIST and served as a mechanical expert committee member at the Korea Institute of Science and Technology Planning and Evaluation. Based on his diverse experiences, he advises on what is necessary for Korea's science and technology to achieve sustainable growth. (Written by Yongtaek Lim / Haenam)

◆The Real Way to Make Money= Written by Felix Dennis, founder of the major UK publishing company Dennis Publishing. Dennis transformed his life from a penniless hippie youth with little formal education to a successful entrepreneur. In his youth, he sold magazines on the street while working various jobs, eventually founding a publishing company and growing it into a giant corporation. He shares 88 business secrets. (Written by Felix Dennis / Translated by Jiyoung Do / Cross Books)

This content was produced with the assistance of AI translation services.