Samsung Digital Plaza 20th Anniversary Customer Appreciation Grand Festival Held

Digital Plaza 20th Anniversary Nationwide Large-Scale Event at Over 420 Stores
Various Point Benefits and Gifts with Samsung Electronics Home Appliance Purchases

At the Samsung Digital Plaza Gangnam Main Store, a Samsung Electronics model is introducing the 'Digital Plaza 20th Anniversary Grand Festival.' (Photo by Samsung Electronics)

[Asia Economy Reporter Changhwan Lee] Samsung Electronics announced on the 9th that it will hold the ‘Samsung Digital Plaza 20th Anniversary Customer Appreciation Festival’ until the 31st in celebration of the 20th anniversary of the launch of Digital Plaza.

Since its launch in 2000, Samsung Digital Plaza, marking its 20th anniversary this year, has led the home appliance distribution market in Korea by introducing Samsung Electronics' innovative products domestically.

In particular, recently, it has opened 10 premium stores called Megastore, establishing itself as a landmark that fosters educational opportunities and local culture through in-depth product experiences, cooking classes, and children's science classes.

At this ‘Digital Plaza 20th Anniversary Festival,’ customers can experience Samsung Electronics' latest home appliances such as Bespoke refrigerators, QLED TVs, Grande dryers, Air Dressers, and Wind-Free Cubes with various point benefits and gifts.

During the event period, Samsung Electronics offers up to 1.3 million points depending on the item when purchasing popular BEST event models, and up to 500,000 points when purchasing multiple premium event models simultaneously.

Additionally, purchasing a special clothing care package consisting of three products?washing machine, dryer, and Air Dresser?provides 1 million points, and simultaneous purchase benefits of up to 1.15 million points are given for Bespoke refrigerators and Wind-Free Cubes.

Moreover, a ‘TV is Bigger is Better! National TV Special Exhibition’ is prepared for customers purchasing large-sized TVs. When purchasing a 75-inch QLED TV event model, customers receive 750,000 points and a 6-month Wavve subscription, and customers who purchase The Serif receive a JBL Bluetooth speaker as a gift.

Wedding mileage members purchasing home appliances can receive additional benefits of up to 2 million KRW, and various gifts are available depending on the purchase amount.

Meanwhile, an event linking Samsung.com and Digital Plaza stores is also underway. Customers who participate in ‘Get Invitation’ on Samsung.com and visit the store to purchase over 500,000 KRW will be entered into a draw to receive Paris Baguette cakes for 2,020 people, and the first 20,000 visiting membership customers will receive coffee gifticons.

A Samsung Electronics official said, "We prepared this event with gratitude to customers who have been with Samsung Digital Plaza for 20 years," adding, "We hope to support our customers' hopeful 2020 with amazing and abundant benefits starting from the first month of the new year."

This content was produced with the assistance of AI translation services.