Lotte Confectionery's 'Crunky' Selects P.O as Advertising Model

[Asia Economy Reporter Lee Seon-ae] Lotte Confectionery announced on the 9th that it has selected P.O, a member of the idol group Block B, as the advertising model for its popular chocolate brand ‘Crunky’.

P.O is a popular entertainer active across dramas and variety shows, loved not only by women but also men for his quirky and witty personality, unique bright and refreshing image, and cute appearance. The decision to choose him as the advertising model was based on the judgment that the individuality only P.O can show and the unique texture of ‘Crunky’ complement each other well.

At the end of December last year, Lotte Confectionery raised expectations by introducing a ‘Guess the Crunky Advertising Model’ content through its official social network service (SNS) channels, and later revealed P.O, drawing high interest from netizens. The advertisement sets a fun concept of ‘overpowering unpleasant sounds with the crispy sound of Crunky,’ conveying the message that stress from daily life can be relieved by eating ‘Crunky.’ This advertisement is scheduled to be released through various media such as YouTube starting on the 10th, online platforms, and TV.

Meanwhile, Lotte Confectionery’s ‘Crunky,’ launched in 1984, is a product loved by consumers for its sweet chocolate combined with a unique crispy texture. Lotte Confectionery is actively encouraging consumer interest by holding SNS events on platforms like Instagram featuring P.O as the advertising model for ‘Crunky,’ and plans to promote ‘Crunky’ through various promotions in the future.

This content was produced with the assistance of AI translation services.