Volkswagen Arteon, Best-Selling Imported Car in December Last Year 'No. 1'

[Asia Economy Reporter Suyeon Woo] Volkswagen's flagship sedan Arteon sold 2,098 units in December last year, securing the best-selling No.1 position in the entire imported car market, the company announced on the 8th.

Arteon ranked first and second among imported diesel models in May and June when full-scale deliveries resumed, and in December, it earned the honor of being No.1 in the overall imported car market. From May to December last year, the cumulative sales of Arteon reached 5,546 units, averaging about 700 units per month.

This is the first time a Volkswagen brand sedan has topped monthly sales since the Passat in August 2016. Volkswagen explained that Arteon's achievements are due to its eye-catching design and body proportions, powerful performance, and the brand's unique practicality, which stand out compared to competing models. Additionally, an unprecedented year-end special promotion contributed to explosive support from men in their 30s and 40s, who have a discerning purchasing tendency.

Volkswagen Arteon

Meanwhile, Volkswagen Korea plans to apply the previously ended individual consumption tax reduction benefit in January this year only to last year's cleared inventory. The promotion details remain the same as at the end of the year.

For the entire month of January, Volkswagen Korea offers a 22% discount when purchasing Arteon through Volkswagen Financial Services, and a 21% discount for cash purchases. Using the Volkswagen Financial Services program, customers can purchase the Arteon 2.0 TDI Premium (52,254,000 KRW) and the Arteon Elegance Prestige (57,188,000 KRW) at a 22% discounted price in the low 40 million KRW range.

Stefan Krapp, Head of Volkswagen Division at Audi Volkswagen Korea, said, "Arteon is the essence of Volkswagen design, combining the elegance of a sedan and coupe with the latest trend of sportsback style, redefining the sedan." He added, "Please look forward to the continued success of our brand’s flagship sedan Arteon throughout this year."

This content was produced with the assistance of AI translation services.