Jeonbuk Province Agricultural Specialty Products Shopping Mall 'Geosigi Jangteo' Renovated
[Asia Economy Honam Reporting Headquarters Reporter Park Seon-gang] Jeonbuk Province announced on the 7th that it will revamp the online shopping mall for agricultural specialty products, ‘Geosigi Jangteo’.
‘Geosigi Jangteo’ is Jeonbuk Province’s representative agricultural specialty product shopping mall, operated since 2001 to expand sales channels and increase farm income for agricultural, livestock, and fishery products within the province through online sales.
So far, more than 90% of the total sales of ‘Geosigi Jangteo’ have come from excellent companies, while relatively small-scale and new businesses without fixed customers had low sales volume and insufficient support for promotions (special events).
Accordingly, Jeollabuk-do and the entrusted organization, Jeollabuk-do Economic and Trade Promotion Agency, have continuously considered the issue of concentrated support for excellent companies based on sales performance. To address this, from this year, they plan to completely reorganize the operating system and change the business promotion direction to focus on supporting small-scale and new businesses, enabling them to establish a foundation in the online market through the revamp.
The biggest change is that ‘Geosigi Jangteo’ tenant companies can receive various support benefits from different support projects (promotion cost support, detailed page production support, product photography cost support, delivery cost support, etc.), and the support criteria will be reorganized as ‘priority support for small-scale businesses.’
This year, ‘Geosigi Jangteo’ will set criteria for small-scale businesses and operate in a way that when they join the ranks of excellent companies capable of some degree of self-reliance, they will ‘graduate’ from intensive support, while continuously discovering and supporting small-scale businesses simultaneously.
In line with this, ‘Geosigi Jangteo’ will hold a ‘Seol Holiday Special Exhibition’ from the 8th to the 31st.
This special exhibition will be promoted mainly for small-scale businesses through a ‘pre-application for special exhibition’ process and will be held on the ‘Post Office Shopping Mall,’ where demand for agricultural, livestock, and fishery products is high.
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A Jeonbuk Province official said, “‘Geosigi Jangteo’ will play a vital role as a stepping stone for small-scale farms (businesses) to enter the online market, and we plan to pursue continuous changes and improvements to expand sales channels and create farm income.”
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