Hyundai Department Store Opens Third Lingerie Select Shop... Concept is Wellness
[Asia Economy Reporter Minyoung Cha] Hyundai Department Store announced on the 7th that it has newly opened the lingerie select shop 'Wellness Lingerie House' on the 3rd floor of the Pangyo branch. This is the third store following the first store opened in June last year at the Trade Center branch and the second store opened in September last year at the Cheonho branch.
Wellness Lingerie House is a select shop that sells beauty products such as skincare and health devices in addition to lingerie products. The store name is a combination of 'Wellness' and 'Lingerie House.' 'Wellness' is a term combining 'well-being' and 'health,' referring to a state where physical, mental, and social health are harmonized.
The store area is 232㎡ (approximately 71 pyeong) and is divided into the 'Lingerie Zone,' 'Wellness Zone,' and 'Popup Zone.' The Lingerie Zone features five lingerie brands including Venus, Vivian, and Wacoal, while the Wellness Zone is filled with K-beauty brand 'Champree,' which is located in Harrods in the UK, natural gemstone face roller 'Jardin,' and premium massage device 'Theragun.' The Popup Zone includes the popular online women's clothing brand 'Maison de Sophia' and premium cashmere brand 'Gamgak Cashmere.'
To commemorate the store opening, lingerie brands such as Barbara and Triumph will be sold at up to 30% off the original price until the 12th, and special price products such as the beauty brand Champree modeling mask (40,000 KRW), Champree eye mask (30,000 KRW), and health brand Theragun G3PRO (815,000 KRW) will also be available.
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A Hyundai Department Store official said, "Unlike existing lingerie stores, we have introduced a new type of store reflecting the latest trend of wellness," and added, "We plan to continue introducing various stores that can respond to the rapidly changing consumer trend changes in the future."
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