Amorepacific Launches Home Esthetic Brand 'Holyctual'

[Asia Economy Reporter Yujin Cho] Amorepacific announced on the 7th that it has officially launched a new home esthetic brand, 'Holiritual.'

Holiritual is a brand that combines Amorepacific's solid technological expertise with estheticians' skincare know-how, embodying the meanings of both 'holistic' and 'ritual.'

By adding professional care methods to high-performance products that restore harmony and balance to the skin, it proposes that the repetitive home care time of applying cosmetics becomes a sensory and special moment to realize one's own value and cultivate beauty.

A representative of the Holiritual brand stated, “Reflecting consumers' needs who want professional-level skincare at home despite their busy daily lives, amid the recent spread of home care trends.”

Holiritual's representative products include the 'Radiance Resurfacing Peel,' a 2-step peeling pad that provides immediate peeling and skin texture improvement effects just by wiping, and the 'Clean Therapy Powder Mask,' which commercializes the recipe of Director Baek Ji-won of Pimple House, who has presented professional skin trouble management methods with herbal grain packs for 35 years, in its original form.

Products based on esthetic experts' skincare methods, such as the 'Corelift Activating Serum' that can be used with beauty device equipment, the 4-week ampoule 'Vitamin Anti-Aging Ampoule Program' containing highly concentrated vitamins, and the anti-aging regenerative cream 'Concentrate Signature Cream,' will also be launched.

Holiritual is available for purchase on the Amorepacific Mall, and plans to expand sales channels to esthetic shops, spas, and digital platforms in the future.

Meanwhile, Holiritual was introduced to overseas customers by participating in the 2019 Hong Kong Cosmoprof last November.

This content was produced with the assistance of AI translation services.