Diageo Launches Limited Edition 'Johnnie Walker Blue Label Ghost and Rare' in Korea

[Asia Economy Reporter Lee Seon-ae] Diageo Korea announced on the 7th that it will launch the limited edition 'Johnnie Walker Blue Label Ghost and Rare' in the domestic market.

Johnnie Walker Blue Label Ghost and Rare contains so-called ‘ghost’ whisky spirits produced at three distilleries that are no longer in operation. In addition, it blends rare spirits from a total of eight distilleries, including five distilleries that produce small quantities of rare spirits.

This product was crafted by Johnnie Walker’s master blender and world-renowned whisky master blender Jim Beveridge. The alcohol content is 43.8%, and it boasts excellent flavor and balance with a blend of diverse and rare whisky spirits, featuring notes of toffee (British-style caramel), butterscotch, dark chocolate, nuts, vanilla, and vibrant fruit aromas.

In particular, the representative spirit blended in Johnnie Walker Blue Label Ghost and Rare is the Scottish Highland single malt ‘Glenury Royal.’ Glenury Royal is one of only three Scottish distilleries to have earned the royal title ‘Royal.’ It was established in 1825 by Captain Robert Barclay, a historical figure in Britain, and closed in 1985.

Robert Barclay, a member of the British Parliament and the first person to walk 1,000 miles within 1,000 hours, rebuilt the Glenury Royal distillery, which was destroyed by fire, with an indomitable spirit. To commemorate his spirit, the Johnnie Walker Blue Label Ghost and Rare features the image of a phoenix, the symbol of Glenury Royal distillery.

Additionally, Johnnie Walker Blue Label Ghost and Rare blends whisky spirits produced not only at Glenury Royal but also at other ‘ghost’ distilleries Cambus and Pittyvaich, as well as spirits distilled at Glen Elgin, Inchgower, Glenrothes, Cameronbridge, and Glenkinchie.

A Diageo Korea official said, "Our company continues to take on challenges with the spirit of an explorer to showcase hidden treasures of the whisky world," adding, "Through Johnnie Walker Blue Label Ghost and Rare, customers will be able to enjoy a unique experience of exploring layers of special and rare Scotch whiskies."

The suggested retail price for Johnnie Walker Blue Label Ghost and Rare (750ml) is 304,000 KRW at marts, and it is available for purchase at major bars and large marts nationwide.

This content was produced with the assistance of AI translation services.