Convenience Store 'Frozen Ready Meals' Rising as Late-Night Snack Menu... Sales Concentrated from 8 PM to 2 AM

[Asia Economy Reporter Seungjin Lee] Frozen home meal replacements (HMR) have established themselves as a late-night snack menu at convenience stores.

GS25 announced on the 7th that, after checking the hourly sales of frozen HMR from September to December last year, the sales proportion from 8 PM to 2 AM accounted for 56.2%.

During the same period, frozen HMR sales grew by 45.5% compared to the previous year. GS25 analyzed that the cooking-type frozen HMR products have become a late-night snack menu for consumers, boosting overall HMR sales.

In particular, products such as 'Chapssal Tangsuyuk', 'Chili Shrimp', and 'Cream Shrimp' released in September last year, and 'Dongpa Yuk' released in November, ranked among the top 7 out of about 60 frozen HMR products.

Accordingly, GS25 plans to continue expanding frozen HMR menus and strengthening infrastructure this year as well.

They plan to expand differentiated frozen HMR menus to more than 10 items by the first half of the year through series planning of famous overseas foods and unique menus, and continuously strengthen the product lineup in frozen snacks and dessert categories through strategic partnerships.

As the variety of products diversifies, they intend to build frozen HMR infrastructure by additionally introducing about 3,000 dedicated frozen HMR freezers.

Hwang Min, MD of Frozen Convenience Foods at GS Retail, said, “Convenience and new value that meet changes in customers’ lifestyles are driving rapid growth in convenience store frozen sales,” adding, “GS25 will continue to do its best to present differentiated frozen HMR that exceeds customer value.”

This content was produced with the assistance of AI translation services.