Strawberry Craze in the Food Service Industry... CJ Foodville Vips Also Launches "Fresh Strawberry Menu"

[Asia Economy Reporter Lee Seon-ae] As the food service industry is releasing a flood of menus using strawberries, VIPS, operated by CJ Foodville, is also introducing menus featuring fresh strawberries.

On the 7th, VIPS announced that it will launch a variety of new menus nationwide, including the 2020 ‘Strawberry Holic’ new menu and BBQ pork ribs, targeting New Year gatherings.

‘Strawberry Holic,’ now in its third year, is VIPS’ signature seasonal theme. This year, considering customer preferences, the launch date was moved up by three weeks compared to previous years. It features a harmonious composition of premium ingredients such as fresh strawberries and ricotta cheese, ranging from popular items from previous seasons to trendy dishes like yanggaeng (sweet red bean jelly) and cream croissants. Each menu item is enhanced with dazzling visuals and flavors that appeal to women’s tastes.

Choi Seung-hee, head of VIPS marketing team, said, “Strawberries are the second most mentioned keyword alongside steak on social networking services (SNS) with VIPS, and customers have been eagerly waiting for the launch date with numerous inquiries.” She added, “We moved the launch date significantly earlier to introduce strawberry menus, which have now become the representative fruit of winter, right at the start of the new year.”

The most eye-catching menu is the ‘Fully Bloomed Fresh Strawberry Tree.’ Fresh strawberries are skewered with marshmallows and green grapes to create a tree-shaped, lavish decoration. The ‘Fresh Strawberry Ricotta Cheesecake,’ topped generously with soft and fluffy ricotta cheese, and the ‘Fresh Strawberry Cream Croissant,’ filled with sweet fresh strawberries and cream inside a soft and moist croissant, also boast refreshing visuals. The ‘D.I.Y Strawberry Holic Waffle,’ where customers can add strawberries and various toppings to freshly baked crispy waffles, offers the joy of making it themselves. Other items include ‘Fresh Strawberry Chocolate Cake,’ ‘Fresh Strawberry Soft Yanggaeng,’ ‘Fresh Strawberry Munchkin Tower,’ and ‘Strawberry Holic Latte.’

Additionally, to celebrate the New Year, VIPS will offer unlimited servings of its best menu, ‘Unlimited BBQ Pork Ribs,’ on weekday evenings and weekends. The company explained that this season customers can enjoy all the beloved menus, including salmon and strawberries.

Meanwhile, VIPS will launch a fun strawberry-themed filter on the photo app ‘Snow,’ which is popular for commemorative shots, to celebrate the release of ‘Strawberry Holic.’ Until February 5, customers who take photos using the Strawberry Holic filter or upload photos of the new strawberry menu on their personal Instagram accounts will be entered into a draw to win CJ One points worth 100,000 points or salad bar meal vouchers. All participants will receive a benefit of a children’s salad bar for 2020 won (applicable for one child accompanied by one adult) or one glass of aid.

This content was produced with the assistance of AI translation services.