[CES2020] Park Il-pyeong, President of LG Electronics, Presents 'Stages of Artificial Intelligence Development'

[Asia Economy Reporter Park So-yeon] On the 6th (local time), LG Electronics held a global press conference at the Mandalay Bay hotel in Las Vegas, USA, presenting the stages of artificial intelligence development.

Park Il-pyeong, LG Electronics Chief Technology Officer (CTO, President), announced the ‘Levels of AI Experience’ developed in collaboration with Canadian AI solutions company Element AI at the event.

The AI development stages introduced by LG Electronics consist of four levels: ▲Level 1 Efficiency ▲Level 2 Personalization ▲Level 3 Reasoning ▲Level 4 Exploration.

LG Electronics particularly defined the criteria for AI technology development at each stage, providing a proper direction for the future of artificial intelligence.

Level 1 AI operates products according to designated commands or conditions. From Level 2, it analyzes user behavior to find patterns and distinguish users. Level 3 analyzes data from multiple touchpoints to understand causes and effects of behaviors. Level 4 AI independently formulates hypotheses, verifies them, and proposes better solutions.

Jean-Fran?ois Gagn?, CEO of Element AI, said, “Today’s announcement is expected to stimulate active discussions on how AI will impact human life in the future and the direction it should take.”

President Park Il-pyeong emphasized, “A clear and systematic roadmap across industries is necessary for meaningful growth of AI like LG ThinQ,” adding, “We will present the right direction for technology development and ultimately create a better life for customers.”

Yoshua Bengio, a world-renowned deep learning scholar, professor at Montreal University and founder of the MILA research institute, supported LG Electronics for presenting the AI development stages, stating, “We have a responsibility to develop AI technology in ways beneficial to individuals and society.”

Introducing More Convenient and Smarter Home Appliances and Services with AI

LG Electronics also introduced more convenient and smarter home appliances and services powered by AI LG ThinQ, as well as new ‘Real 8K’ TV products including OLED TVs.

LG Electronics provided detailed information on the ‘Proactive Customer Care’ service, which will officially launch in the North American market starting this March. This service uses AI technology based on IoT and big data to learn customers’ product usage patterns and informs them about product status and maintenance methods via the LG ThinQ app, email, and text messages.

LG Electronics unveiled a new TwinWash product equipped with an AI Direct Drive (DD) motor. This product detects the weight of clothes and uses AI to analyze about 20,000 big data points to determine fabric types. Then, the drum washing machine selects the optimal motion from LG Electronics’ unique 6-motion washing methods.

To aggressively target the premium TV market, LG Electronics showcased a variety of new ‘Real 8K’ TV lineups. In addition to the 88- and 77-inch LG Signature OLED 8K TVs, which are 8K OLED TVs, the 75-inch LG NanoCell 8K, an 8K LCD TV, was also exhibited. These products meet both international standards and the US CTA (Consumer Technology Association) ‘8K UHD’ criteria, featuring clear 8K resolution.

This content was produced with the assistance of AI translation services.