Paris Baguette Launches New Year Products Collaborating with 'Tom and Jerry' Characters

[Asia Economy Reporter Lee Seon-ae] Paris Baguette announced on the 6th that it has launched New Year's products using the 'Tom and Jerry' characters under the theme 'Lucky 2020' to celebrate the Year of the Rat.

This product incorporates the long-running American Warner Bros. animation characters 'Tom and Jerry' into the graphics and package design. In particular, various products using cheese, which is set as the favorite of the mouse character 'Jerry,' are also introduced.

The representative products are ▲ ‘Lucky 2020 Cheesecake,’ harmonizing the rich and deep natural taste of cheese with a soft texture ▲ ‘Jerry’s Favorite Cheddar Cheese Cookie,’ a snack shaped like the cheese that Jerry likes with cheddar cheese flavor ▲ and ‘Tom and Jerry’s Favorite Cheese & Lemon Madeleines,’ a set of three consisting of cheese madeleines blending the deep flavors of Emmental, Cheddar, and Camembert cheeses, and lemon madeleines offering a fresh and subtle lemon taste.

Products that allow you to enjoy the rich flavor of cheese are also introduced. ▲ ‘Camembert Cheese Fresh Bun,’ a nutritious snack bread with a savory and rich taste made with Camembert and Parmesan cheeses ▲ ‘Quattro Cheese Muffin,’ enriched with the deep flavors of four cheeses including Cheddar, Gouda, Camembert, and Parmesan ▲ and ‘Cloud Cream Bread,’ a cloud-shaped bread filled with chocolate cream and white cream.

Additionally, a promotion to purchase ‘Tom and Jerry LED Jegi’?a traditional Korean game of jegichagi?is held from the 20th. It features LED lighting, and can be purchased for 2,000 KRW with a purchase of 10,000 KRW or more (based on final payment amount).

A Paris Baguette official stated, "This promotion is part of the ‘SPC Group Design Culture Project,’ planned to communicate with consumers through sensuous products by discovering and collaborating with promising domestic artists, and to pursue mutual growth through design." They added, "We plan to continue providing new value to consumers through collaborations with various characters."

This content was produced with the assistance of AI translation services.