SKT Significantly Expands T Membership Benefits for the New Year

[Asia Economy Reporter Koo Chae-eun] SK Telecom is significantly expanding T Membership benefits to welcome the new year.

On the 6th, SK Telecom announced that it will offer various membership benefits, including strengthening T Day benefits, expanding theme park partnerships, and increasing Boost Park benefits for 5G customers to 7 partner locations. SK Telecom has selected the most popular T Day benefits among various usage areas such as bakery, convenience stores, dining, movies, and ski resorts that were previously offered as T Day benefits, and expanded the T Day partnership benefits available in January from about 10 to 19.

From January 6th to 10th, the first week of January, discount benefits will be provided for 5 days at 12 partner locations. At Paris Baguette, a 20% discount (200 KRW per 1,000 KRW spent) is available once per customer, up to a maximum of 10,000 KRW. At the 24-hour convenience store CU, customers can enjoy a 50% discount on 20 popular desserts such as Chocolat Tiramisu and Sweet Potato Roll Cake. At Dunkin' Donuts, all items are 50% off once during the event period, up to 5,000 KRW. Additionally, discounts are available at Hollys Coffee, 11st, Btv, Jurassic World Exhibition, Lotte World Aquarium, Hanwha Aqua Planet, Vivaldi Park, online Emart Mall, Nexen Tire, and more.

The T Day ‘My Choice Benefits’ available throughout January can also be used in various ways. Customers using Phoenix Pyeongchang can use lift tickets with discounts up to 76% and Snow Park tickets with discounts up to 52%. Travel customers can benefit from SK Rent-a-Car’s 1-day free rental in Jeju and 75% discount coupons for inland rentals. Also, until the end of January, visitors to the Jurassic World Exhibition before 2 PM on weekdays can use a discount coupon to enter for 10,000 KRW, valid for the ticket holder only.

Benefits provided to T Membership VIP grade members will also increase from 6 to 9 partner locations. Previously, VIP members could receive up to 50% discount for one adult at the Incheon Airport Matina Lounge, free benefits at Lotte Internet Duty-Free Shop and CU convenience stores, a 1-month free unlimited listening pass on FLO, 1+1 offers on Hollys Coffee Americano or Cafe Latte, and one free movie ticket or 1+1 movie reservation. Now, shopping, media, and cafe benefits at 11st, Btv, and Starbucks will be added.

Boost Park discounts for 5G customers will expand from 5 to 7 partner locations. In addition to discounts at Paris Baguette, CU, Hollys Coffee, CGV, and Mr. Pizza, Dunkin' Donuts and Lotte Cinema benefits will be added in January. 5G users can receive discounts by presenting their T Membership card or coupon at partner locations, but SK Telecom advises checking discount policies as they may vary by store. Along with this, theme park partnerships such as Lotte World Aquarium, Seoul Sky, and Undersea Kingdom will be strengthened in January as T Membership partners.

Han Myung-jin, Head of SK Telecom MNO Marketing Group, stated, “In 2020, SK Telecom plans to strengthen T Membership’s T Day benefits while continuously maintaining benefits that allow unlimited use of points regardless of membership grade.”

This content was produced with the assistance of AI translation services.