CJ CheilJedang Localizes Hetbahn Rice Bran Extract... "Plan to Apply 100% Within the Year"

[Asia Economy Reporter Choi Saeng-hye] CJ CheilJedang is accelerating the localization of 100% domestically produced rice bran extract for Hetbahn.

CJ CheilJedang announced on the 6th that after completing the development of technology for domestically produced rice bran extract exclusively for Hetbahn in September last year and applying it on a trial basis to multigrain rice products from October, it has applied it to 20% of the total volume of mixed grain rice and white rice since January this year. The company plans to expand the application of domestically produced rice bran extract to 50% of the total Hetbahn volume within the first quarter of this year.

Rice bran extract is a food ingredient extracted from rice bran that helps maintain the taste and aroma of rice. Hetbahn is a product made with 99.9% domestically produced rice and water only, with rice bran extract accounting for less than 0.1% in a very small amount. CJ CheilJedang has continuously conducted research and development efforts for the localization of rice bran extract over several years.

CJ CheilJedang plans to complete 100% localization within the year in line with the production scale expansion schedule of domestic rice bran extract manufacturers. Currently, the production capacity of manufacturers for Hetbahn-exclusive rice bran extract is insufficient to meet the annual production volume of Hetbahn.

A CJ CheilJedang official said, “After applying domestically produced rice bran extract, a more meticulous verification and testing process was essential to meet Hetbahn’s strict taste and quality standards,” adding, “We will continue to make our best efforts in product research and technology development that consumers can trust.”

This content was produced with the assistance of AI translation services.