"Sharp Increase in Sales of Functional Bedding Due to Cold Wave"

Evezary 'Raizel Tapper'

[Asia Economy Reporter Eun-gyeol Lee] As the cold wave intensifies, functional bedding is gaining popularity. According to Evejari, a bedding specialist company, the sales rate of functional bedding from October to December last year was more than 50% higher compared to the same year's summer season (June to August). The functional bedding market has been steadily growing by over 10% annually since 2011, but demand increases even more during the winter season.

Functional bedding refers to specially made bedding such as microfiber and goose down comforters that help promote restful sleep. Joon-ki Jang, head of the Sleep Environment Research Institute at Evejari, said, "Interest in functional bedding has increased as the number of insomnia patients rises and the importance of sleep is emphasized. Especially in winter, when sunlight decreases, the secretion of melatonin that induces sleep is reduced, so more people are seeking functional bedding."

Evejari's representative functional bedding product, the 'Raizel Topper,' has surpassed cumulative sales of 30,000 units through word of mouth alone since its launch in 2014, without any advertising. The Raizel Topper, made exclusively by Evejari with X-foam material, has high thermal conductivity and excellent breathability, allowing warmth to be easily transferred and quickly expelling heat and sweat generated during sleep. It is meticulously crafted with 1,000 layers, offering excellent elasticity and resilience, and is about one-third lighter than other materials, making it easy to fold and unfold the product.

This content was produced with the assistance of AI translation services.