Shake Shack Opens 'Yeongdeungpo Times Square Branch'

[Asia Economy Reporter Lee Seon-ae] SPC Group announced on the 3rd that it will open the 11th Shake Shack store at ‘Times Square’ located in Yeongdeungpo on the 4th.

The 11th Shake Shack store is located on the first floor of the complex shopping mall ‘Times Square,’ where shopping, dining, and leisure can be enjoyed simultaneously, with an area of 413㎡ and 162 seats.

The ‘Shake Shack Yeongdeungpo Times Square store’ was designed with the concept of ‘enjoying nature in the city,’ considering the local characteristics that blend urban space and relaxed nature. In collaboration with contemporary artist ‘Kim Jeong-han,’ the space features the artwork ‘Inner Space#Stand for Something Good,’ which combines images symbolizing the forest with the Shake Shack slogan to highlight spatial characteristics.

In addition to the existing signature menu items such as ShackBurger, Shack Stack, and SmokeShack, the ‘Yeongdeungpo Times Square store’ offers the signature dessert ‘Injeolmi Time,’ which harmonizes sweet and rich salted honey, savory soybean powder, and rice cakes with vanilla custard.

At Shake Shack ‘Yeongdeungpo Times Square store,’ customers can try the two types of ‘Roasted Garlic Mushroom,’ scheduled for release in mid-January, until the 9th. ‘Roasted Garlic Mushroom’ is a limited edition menu introduced by Shake Shack for the first time this year, featuring a variety of flavors including tangy garlic mayo sauce, Portobello mushrooms that linger in the mouth, crispy fried shallots, and soft provolone cheese.

Additionally, sweatshirts co-created with the American workwear brand ‘Universal Overall’ will be sold exclusively at the ‘Yeongdeungpo Times Square store.’

Furthermore, on the Happy Point application, customers can download the ‘Shack Diary Exchange Coupon,’ which can be used at the ‘Yeongdeungpo Times Square store,’ until the 10th, valid through the 31st. First-time visitors to the ‘Yeongdeungpo Times Square store’ will receive a ‘Shake Shack Special Kit’ consisting of a Shack sweatshirt, Shack block, Shack magnet, mouse pad, and coloring book. For the first week from the opening day, the first 100 customers visiting the ‘Yeongdeungpo Times Square store’ will be given Shake Shack sunglasses.

Meanwhile, Shake Shack is a premium burger brand that started in New York, USA, in 2001 and currently operates stores in 16 major countries worldwide, including the UK, Japan, and the UAE. In Korea, SPC Group holds an exclusive operation contract and manages the stores.

This content was produced with the assistance of AI translation services.