Ssangyong Motor, Domestic Sales of 107,789 Units Last Year... Surpassing 100,000 Units for 4 Consecutive Years

[Asia Economy Reporter Suyeon Woo] SsangYong Motor announced on the 2nd that it set a sales record of a total of 135,235 units, including 107,789 units sold domestically and 27,446 units exported, by introducing improved models such as the new Korando, Rexton Sports Khan, and Tivoli last year.

In particular, domestic sales surpassed 100,000 units for the fourth consecutive year since 2016, thanks to the strong performance of key models including the Korando in an increasingly competitive market.

In December alone, the company sold a total of 12,923 units, including 10,574 units domestically and 2,349 units exported.

This performance marks a 20.2% increase compared to the previous month, surpassing 12,000 units for the first time in seven months since May (12,338 units), driven by the recovery in domestic sales.

Domestic sales continued to rise for three consecutive months since September, increasing by 14.4% compared to the previous month, as the sales recovery of key models including the Korando sustained. The Korando recorded its highest monthly sales this year (2,514 units), surpassing the first month of launch (March 2,202 units) after nine months, showing a five-month consecutive increase as the effect of the gasoline model launch takes full effect.

Ssangyong Motor Korando

The G4 Rexton also recorded its highest monthly sales this year, and both the Rexton Sports and Tivoli showed a four-month consecutive increase, indicating a rapid recovery in sales of key models.

Exports, which had been declining, increased by more than 50% compared to the previous month as local sales of the Korando M/T model began in Europe, and with strengthened local marketing activities, further recovery is expected.

A SsangYong Motor official said, "Despite the intensified competition in the domestic automobile market, sales of key models have recovered, achieving over 100,000 units in domestic sales," adding, "As measures to strengthen corporate competitiveness are being smoothly implemented, sales are expected to gradually recover as well."

This content was produced with the assistance of AI translation services.