Kyungbok University of Science and Technology Ranks 1st in 'Brand Reputation Index' Among Junior Colleges

[Asia Economy (Namyangju) = Reporter Lee Young-gyu] Kyungbok University of Technology ranked first in the brand reputation index for junior colleges.

Kyungbok University announced on the 2nd that it ranked first in the "Junior College Brand Big Data Brand Reputation" conducted by the Korea Corporate Reputation Research Institute at the end of last year.

The Korea Corporate Reputation Research Institute previously analyzed 128,613,685 big data points related to junior college brands nationwide from November 28 to December 29 last year to derive the evaluation results. Kyungbok University ranked first in this analysis.

The junior college brand reputation index analyzed consumers' digital behavior through a reputation analysis algorithm into participation index, media index, communication index, and community index.

Additionally, the brand reputation index is an indicator created through brand big data analysis that identifies how consumers' online habits greatly influence brand consumption. It measures positive and negative evaluations of the brand, media interest, consumer participation and communication volume, and conversation volume on social media.

The Korea Corporate Reputation Research Institute measures the reputation index of domestic brands monthly and announces changes in the brand reputation index. This junior college brand

reputation index is the result of big data analysis of 100 junior college brands.

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