[New Year's Message] Ha Seok-ju, CEO of Lotte Construction, "Focus on Solid Growth and Pioneering Future Markets... Must Become a Game Changer"

Ha Seok-ju, CEO of Lotte Construction

[Asia Economy Reporter Donghyun Choi] Ha Seok-ju, CEO (President) of Lotte Construction, announced that he will manage the company this year focusing on 'solid growth and pioneering future markets.'

In his New Year's message released on the 2nd, CEO Ha emphasized, "We must not simply follow trends but become a 'Game Changer' who changes the market framework ourselves," adding, "Through this, we need to fundamentally transform our business structure and methods to seize growth opportunities amid changing times and build a foundation to overcome crises and sustain longevity."

For the 2020 management policy, CEO Ha highlighted four key points: ▲improving profitability ▲strengthening management fundamentals and principles ▲pioneering global and future markets ▲and smart organizational culture policies.

CEO Ha stated, "Since the domestic construction market is expected to stagnate or shrink, we must pursue solid growth by eliminating project execution risks in advance based on high-quality orders," and added, "To this end, we should secure specialized markets in rental and development businesses, enhance capabilities for large-scale chemical plant projects, and improve profitability by expanding the value chain beyond simple construction."

He continued, "We must make safety, the foundation of the construction industry, a top priority in our daily consciousness," emphasizing, "Various safety accidents not only affect precious lives but also directly impact the company's image and profitability."

CEO Ha also stated, "Expanding the global market and securing stable profits through pioneering future markets is no longer a choice but a destiny we must overcome," and argued, "To strengthen order capabilities in the Southeast Asian market, which we have been actively entering for two years in countries like Vietnam and Indonesia, we must continuously build differentiated business models, conduct thorough feasibility analyses, and discover reliable local partners to expand our business."

He added, "Technologies of the 4th Industrial Revolution such as artificial intelligence, the Internet of Things, big data, and autonomous driving are rapidly spreading across all fields and changing business paradigms," and said, "We must expand smart construction environments, actively utilize the next-generation enterprise resource planning (ERP) system already established, and early adopt and operate the latest IT systems in the large-scale chemical plant projects scheduled for 2020."

This content was produced with the assistance of AI translation services.